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    • Wendy Wittner
      • 2 min read

    Pick Your Own Fall Colors


    Fall Colors are as close as your local farmer's market

    Fall is here with its treasure of tempting colors. You can capture those precious colors as palettes and use them in your social media posts, digital art, and print projects with Adobe Capture. The Adobe Capture App for your phone or tablet makes it pretty simple to turn a picture into a palette. Adobe Capture can also capture gradients, materials, type, shapes, looks patterns, and brushes. You can get the Adobe Capture mobile app for no cost with a Free Adobe Creative Cloud account. Otherwise Adobe Capture is included with a Creative Cloud subscription.


    Adobe Capture

    To capture a few Fall colors I brought a photo into Adobe Capture and created a preliminary palette using the color option, then changed the color model to CMYK, and after naming this palette I saved it to my CC Library. If you don't want to save it to your CC Library, save or send your palette to any of the usual places using the options on your phone or tablet.


    Adobe Color Wheel

    You can also create palettes with Adobe Color Wheel. For a short 'how to' for using Color Wheel go to Adobe FAQ.


    Photoshop

    In Photoshop I opened my Libraries, located my saved palette, and continued to build and refine my captured colors. I adjusted the saturation and brightness of each color to create a well balanced palette. Four hues is enough to unify your projects and designs, a dark, a medium, a light, and a neutral works well.


    Well balanced palette

    It's difficult to see the true values of your colors unless they're de-saturated. Test your palette by bringing it into Photoshop or Lightroom and use the saturation slider to take the 'color' out leaving shades of gray. Another option to test your palette is to use your phone or tablet and then de-saturate your palette using the editing saturation option available in photo apps like Google Photos or Apple Photos.


    Appears to be a balanced palette

    Same palette when de-saturated shows how poorly it's balanced

    The following are a few palettes I created from photos taken at Big Marine Country Farms here in Minnesota. I chose CMYK for print. Adobe capture also has options for RGB, Hex, and HSB.


    Gorgeous Gourds palette


    Green and Pink Pumpkin palette


    Gooseneck Gourds palette


    Pumpkins palette


    Happy color picking!


    All images by WittnerDesign 2020 ©


    • Design Trends
    • Derek Goodman
      • 3 min read

    Should You Become an Entrepreneur? Tips for Making the Leap 



    Are you bored with your ho hum career and dreaming of becoming an entrepreneur? Starting a small business means being your own boss and following your dreams, but along with opportunity comes a lot of challenges. Do you have what it takes? Here’s what to know about starting a business before you make the leap.


    What does it take to start a business?


    Running a business requires more than technical prowess. These are just a few of the responsibilities on a small business owner’s plate:

    • Applying for business licenses and permits.

    • Paying income, sales, and payroll taxes.

    • Invoicing and bookkeeping.

    • Ordering and managing supplies.

    • Monitoring inventory.

    • Responding to customers.

    • Marketing your business.


    Many of these jobs can be outsourced. In fact, many of them should. Whether it’s hiring a web developer to build a custom website, an illustrator like Wittner Design to create print and digital designs, or a Certified Public Accountant to manage your taxes, some jobs are best left to the professionals. Not only will you get better results, you’ll avoid spending all your time on tasks that don’t generate revenue.


    How to brush up on business skills


    Delegating makes a business owner’s workload more manageable, but it doesn’t eliminate it. As the head of a company, you’re still in charge of making strategic decisions for your business.


    With so much at stake, you want to be confident the decisions you make are smart ones. But how? If you’re uncomfortable with learning through trial and error — and losing money in the process — invest in education before starting your first business.


    As Business Insider notes, informal learning through podcasts is a great place for prospective entrepreneurs to test the waters. Here, you can get introduced to a variety of business concepts without investing a lot of money or time. However, when you’re serious about starting a business, consider a formal degree program. 


    Going back to school for a master’s in business administration takes time, but your efforts pay off with the knowledge you need to build a thriving business. You could even complete your MBA online while working a full-time job as you prepare to become an entrepreneur.


    How to reduce financial risk when starting a business


    Learning before you leap is one way to prepare yourself for the rigors of starting a business, but lack of knowledge isn’t the only reason small businesses fail. Many small businesses succumb to financial problems when they can’t access capital, fail to manage cash flow, or encounter unforeseen expenses.


    The best thing any entrepreneur can do to minimize financial risk is develop a business plan. A business plan is more than a rough framework; it’s a step-by-step guide that lays out what your business will do and how it will do it. In addition to writing a solid business plan, first-time entrepreneurs should improve their personal finances before taking the plunge. By saving up to start your business, you limit the loans you need to take on so you can focus on building profits instead of paying debts.


    Grow notes some entrepreneurs opt to start their business on the side of a full-time job. While building a side business means slower growth, it offers the benefit of cash flow and financial security in a small business’s early years. This is an especially good choice for entrepreneurs building a service-based business, where all it takes is a website and marketing to start building a customer base.


    Starting your own business can be incredibly fulfilling. However, don’t let your passion for entrepreneurship cause you to rush in unprepared. By spending time learning, saving, and planning before putting your entrepreneurial skills to the test, you can start a business that’s built to last.


    Written by Derek Goodman | September 2020 Inbizability.com


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