Many industries are facing big issues right now. Although freelancers, who likely already worked remotely, may not have seen their day-to-day lives change that dramatically, they’ve likely felt the impact on their client list. When companies make cuts, contract employees are usually the first to go. Freelancers who depended on work from affected industries are seeing their workload crumble around them.
Here are some resources that can help you rebuild and repair your client list.
Focus on Booming Industries
Try to find the ways your expertise could help an industry that’s thriving right now.
Do you write for local restaurants? Consider pitching to a meal-kit delivery service.
Brick-and-mortar graphic designers could pitch their services to companies looking to improve their online marketing.
Software engineers can find opportunities as companies expand their digital offerings.
Reassess Your Routine
If you’ve been freelancing for a while, you may have developed bad habits that hold you back. Reassess your workflow and ensure you’re giving yourself the best chance at success:
The right morning routine can give you a good head start for your day.
Is your resume showing your best assets?
Creating a great home workspace will help productivity while social distancing.
If you don’t have one, consider making a portfolio website to showcase your abilities.
Hone Your Pitch
The way you approach clients will make all the difference. Use these resources to tailor your pitches and catch clients’ attention.
Make sure you’re structuring emails for optimum readability.
Proofreading is of the utmost importance, especially for writers and designers.
Focus on using strong, meaningful language, and avoid cliches when possible.
When it gets down to it, this may be a defining moment for your freelance career. The workers that businesses turn to in a crisis will be the ones they remember in the long term. Finding ways to attract customers now will pay off massively in the future.
Derek Goodman
Photo Credit: Unsplash